Thao Hunt started The Knitting Swan on her domestic sewing machine in her English home kitchen in the summer of 2023. A knitting enthusiast with a background in tech product development, Thao has an eye for user habits that has led to many inventions that make the knitting experience more organised and enjoyable. As a company, The Knitting Swan employs many women, including independent seamstresses who set their own time and are paid handsomely for their excellent craftmanship.